A ‘persona’ in marketing lingo
Staying connected on a personal level is important in our industry. Trust is crucial. Our schedules are super closely aligned, and making sure information is handed over accurately is a must for maintaining quality. We’re building ships – and relationships.
However, we did have to lump you all together in a way. To make our online communication more focused, we came up with a general idea of who our target audience is. A ‘persona’ in marketing lingo. The poster in our office helps us better understand who we’re actually addressing.
Allow us to introduce you to Hans, Head of Engineering. Can you recognize yourself?
https://mastership.nl/
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