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Entries for 'makemarketingmagic'

01

In October last, 25-year-old Tufail Shahzad from Pakistan was hired by MasterShip as an Innovation Manager/Naval Architect. Having traveled around the world and with academic degrees in several countries, he has proved himself to be a real explorer. This is, however, not the only reason why this may turn out to be a match made in heaven.

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11

In ship design, working together with several parties across different process stages is not always very efficient. If only all naval engineers and construction designers would work with an open eye towards the link to the different design stages and the challenges each stage is facing, things would improve. This is an appeal to all designers involved to work towards a joint solution in an attempt to avoid double work.

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04

Agile and scrum. What self-respecting software company do you know that has not been using these buzzwords lately to show everyone how innovative they are? Well? Come on, try a little harder! Of course: MasterShip! The funny thing is that we have been applying these methods right from our inception. Over thirty years later, we are still adding useful features to the once basic functionality and with very short lead times. The splitting of large stiffeners is just one recent but fine example.

 

 

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14

After several months of naval engineering and production design by MasterShip, the latest member of the “Amadeus river cruise family”, owned by Austrian cruise operator Lüftner Cruises, is about to be launched in Amsterdam. “The assignment is unique in several respects”, says Project Manager Production Design Hendrik-jan Loonen.

 

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12

Those of you who love TV game shows like Wheel of Fortune probably filled in the missing letters in the header above almost automatically. There is a good chance you even enjoyed doing it. Others on the other hand may have a hard time guessing what this blog is about. Unfortunately, ship design too can be about filling in missing elements that actually should have been included in the software. There has to be another way…

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17

Recently, our Project Manager Hendrik-Jan Loonen visited Taiwan to provide training on MasterShip software. Instead of the initial three participants, Hendrik-Jan unexpectedly found himself giving a presentation to an audience of some 30 engineers of Lung Teh Shipyard. The company, that is located in the northeast of Taiwan, not far from Taipei, is now dedicated to ‘fully exploit all features of MasterShip software in order to further professionalize and align their designing processes’.

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27

To catch the reader’s attention, many blogs tend to be interspersed with witty one-liners. To be really honest, we are no exception to the rule. In this particular blog, however, we have every reason to avoid one-liners. Literally that is. After all, in ship design there is a multitude of geometric lines and curves to choose from. In some cases, switching back and forth between them can be quite convenient.

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20

From July 11 to July 21 Netanya, an Israeli city to the north of Tel Aviv and host of the 2018 WC Lacrosse, was overrun by over 2,000 athletes from some 50 countries and thousands of spectators. Among them was Wouter van der Horst, Product Development Manager at MasterShip. Making his debut as a referee at a World Championship, it was obviously a great experience Wouter describes as ‘educational, special and intense’.

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01

As most of our users know, we take an agile approach to software development. By providing our customers with new or improved functionalities on a (very) regular basis, we allow them to benefit from the corresponding advantages without delay. Judging from the general satisfaction among our customers, we are none the worse for these short implementation times. Wouter van der Horst guides us through the latest added features.

 

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12

Always looking for ways to bring more efficiency into ship design as well as the ultimate construction at the wharf, MasterShip has released numerous software updates and tools over the years. The marking of stiffeners is just one of them, but one that can save you quite some time if applied correctly. After watching our newly released three-minute tutorial on this topic, stiffeners will no longer hold secrets to users.

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25

MasterShip is known for its holistic approach in ship design. With many engineers, each with their own expertise, working towards the same end product, alignment of their different operations is crucial. Without it, things are bound to go wrong. This especially applies to piping design that is usually done in a fragmented way. Here, problems are generally more of a communication than a technical nature.

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24

Each time a ship leaves a shipyard ready to sail the seas, a comprehensive set of designing, engineering and construction processes comes to an end. The finished product is an accumulation of countless activities, many of which were executed almost instinctively while others required some serious contemplation. Installing the software needed is at the very beginning of a ship’s journey.



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26

In previous blogs we addressed the reluctance among quite a few wharfs to bid farewell to paper construction drawings. After a comprehensive pilot, MasterShip proudly presents the ultimate ‘happy medium’: Workshop Assistant. 



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24

Over half a century ago, way before the introduction of computers let alone CAD software, construction drawings in ship building were still handmade and in 2D. However impressive these ‘old-fashioned’ drawings were in terms of required skills, we now all benefit from the many advantages of 3D CAD software. Or do we? Strangely enough, many shipbuilders still ask us for 2D paper construction or workshop drawings. But isn’t that a bit like asking for a VHS tape with your favorite show when you can also watch Netflix? 



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10

On November 1 last year, Bram Coenen joined the MasterShip team as a naval architect. In a way, he couldn’t have wished for a better birthday present as Bram, father of one daughter, was born exactly 29 years before in the southern Dutch province of Limburg. He comes across as a very modest man but still waters often run deep, to put it in marine terms. Judging from his picture on LinkedIn, he likes to explore which is exactly what he is looking for in his new job. 

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18
Looking for ways to lower the cultural differences between Chinese and Dutch yacht builders and to combine the best of two worlds, a K2K conference was organized recently at the SIBEX boat show in Shenzhen. The outcome was quite remarkable.


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01
June 6 marked the beginning of a series of webinars by MasterShip. Encouraged by the success of that first edition, which was in fact a bird’s-eye view of our design software, a second webinar will be organized on Wednesday November 8. This time we will discuss specialist topics and features in more detail, ranging from compliance with classification society requirements to more practical considerations.


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11
Do you ever hanker back to the good old days at school, when life was easy and giving a presentation was about the toughest challenge to meet? Then our private training program is a great opportunity for you to revive those times for a few hours. Being able to exploit the full potential of our design software afterwards may serve as a welcome bonus. Or the other way around of course. 

 

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20

At Mastership it is all about designing ships and allowing fellow engineers to do the same using our software. One of the things in life you simply cannot design, however, is the future. At best, we can shape it a little by developing strategies, defining goals, facing challenges head on and stimulating innovation. Taking a quick glance at the blogs we have posted along the years the other day, we actually came to the conclusion that we have succeeded in improving our products and services while growing our business considerably. 

 

 

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06

We hope you enjoyed your holiday as well as our latest blog about doing some serious self-reflection while on annual leave. We too have spent some time thinking of new ways to explore (sipping a delicious cocktail in the meantime made this much less of an effort by the way). During one of these ‘tough sessions’, the latent idea to start organizing tutorials on YouTube materialized.

 

 

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26

The sun is shining abundantly, children are playing cheerfully after yet another year of educational stress and terraces are filled with casual conversations, only to be interrupted by laughter or the pleasant sound of bottles being opened. Thank God for summertime. To many of us, finding the right holiday destination was no trouble at all. However, determining the right course for our business is a different story. It takes things like ambition, creativity, determination and last but not least: time. The latter being scarce, why not exchange the umpteenth boat trip or dive in the pool for some serious contemplation?

 

 

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12

While preparing for our current blog, we couldn’t help thinking of the blockbuster Mission Impossible ‘Ghost Protocol’ starring Tom _Cruise_ (what’s in a name?). After all, finishing the entire engineering for a 17 meter yacht for Van den Hoven Jachtbouw, all the way from concept and basic design up to production design, in just over three months was very challenging. 

 

 

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29

A few days ago, we caught Jacques Hoffmans sitting behind his desk totally immersed in building blocks as part of an almost ancient children’s game. Boys and their toys! He did have a perfectly plausible explanation for this though. It turned out Jacques received the wooden ship-building blocks as a birthday gift some 17 years ago. At that time, Jacques was immediately struck by the simplicity of it. So much in fact, that it even served as a model for the current MasterShip logo.

 

 

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14

Remember one of our latest blogs about the striking presence of the word ‘ship’ in positive words such as partnership, friendship and relationship? However, there are similar words with a significantly more negative ring to them that, unfortunately, apply to part of our business as well. Hardship is one of them. Quite a few fellow-engineers and designers may know what we are getting at. 

 

 

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01

“Tell me, and I will forget. Show me, and I will remember. Involve me, and I will understand.” These are famous words once spoken by 18th century American politician, scientist and Founding Father Benjamin Franklin. Little did he know that, centuries later, his words would still apply to many means of information transfer, let alone online. In a way, Franklin’s idea inspired us at MasterShip to organise a webinar on 7th June next, soon to be followed by yet another one.

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15

Have you ever noticed how many words actually end with ‘ship’? The examples are plentiful: partnership, fellowship, friendship, relationship, entrepreneurship and even MasterShip, to name a few. It seems no coincidence that many of these words combine the word ‘ship’ with positive, social elements like ‘friend', 'partner', 'relation' and 'master'. After all, designing and building ships is almost just as much about expertise and skills as it is about building and maintaining good relationships, particularly in China.



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03

We recently managed to make MasterShip Production Software even better by not only enhancing user friendliness but allowing users to save considerable time as well.



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19

Recently, we came across an article about Miles Davis. He lived by the motto ‘When we stop making mistakes, we stop learning’. The jazz legend took this belief quite far and even fired several musicians who started playing flawlessly. We guess he was right. After all, if the Wright Brothers hadn’t had the guts to fail over and over again, aviation as we know it would quite likely be in a different state. And who knows we would be riding bikes with square wheels instead of round ones.



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29

Reading our last blogs about Mastership’s adventure in China, one might get the impression that we have forgotten about our home market altogether. Nothing is farther from the truth. Among the various projects we are currently conducting, one stands out for several reasons: the complete design cycle for a 17 meter, spacious motor yacht, commissioned by Van den Hoven Jachtbouw.



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20

Mastership has extended its contract with the Dutch government as official Partner for International Business (PIB) by another year. This allows us to further substantiate various projects in China, including support vessels for a local offshore wind farm. There are, however, some serious challenges to be met.


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28

Writing this blog about an application we recently developed for use in Product Lifecycle Management (PLM), we couldn’t help thinking of a James Bond classic. And even though the project involved is not nearly as thrilling as the average day of 007, it did trigger quite some excitement among some of our clients. Your company could be next!

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08

Decades ago, under the communist regime, it was more likely to bump into a Martian than to meet an ordinary Chinese citizen who can afford his own yacht. Today however, there is a growing group of ‘nouveau riche’ looking for expensive toys to spend their yuans, renminbi, dollars or even bitcoins on. Always willing to lend people ‘in need’ a helping hand, Mastership established several partnerships resulting in the Royal Dutch Yacht Consortium (RDYC).

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21

Contrary to all Vedette boats to date, which were constructed with a bow that is bended at the top, the bow of the comfort version has the shape of a perfect half V.

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07
We think it is safe to say that none of us like doing things over and over again when they can be done right the first time. It only leads to frustration. At Mastership we are no exception to the rule. In fact, this challenge in our own daily practice as engineers and designers was the main reason for us to proceed with our software development from a different angle.

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21

Looking back, it is fascinating to see how much our very first products – which we delivered thirty years ago – differ from our current offer. When providing project services, we have been using our own software since the very start, but we have improved by leaps and bounds. In the process, we’ve discovered that requirements and possibilities are only expanding. Our motto? Full steam ahead!

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10
Mastership: a thirty-year journey

Let us take you back in time and tell you how Mastership became what it is today: a thoroughly experienced engineering and software company, specializing in shipbuilding work preparation. We would like to share our story with you!

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20
The German waters will become a little safer, as Mastership has recently executed work preparation services for seven identical lifeboats to be built at two German shipyards. Although each client requested different services, we are confident that both projects will be successfully completed on-site. We have already delivered twenty similar lifeboats in the past, based on the same complex design.

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